Fort Myers Social Media Marketing – Facebook For Business

Fort Myers Social Media Marketing

So you have a nicely designed and built custom Facebook Fan Page….now what? A lot of people are under the misconception that simply having a Facebook Fan Page and get a huge following of people by getting them to like your fan page is enough. But doing that and nothing else, ultimately, what have you really achieved?

The goal isn’t to accumulate a vast amount of fans to show others how popular you are, but instead you have to attract highly targeted traffic that have an interest in your product or service and have the potential to either become customers, or to recommend you and your company to others who could become customers.. The reality is, unless you have an online store built into Facebook, the chances of you selling anything directly from within Facebook are slim to none. So your goals for your Facebook Fan Page need to be realistic.

Facebook can form an important part of your Fort Myers social media marketing if used correctly

Another misconception that most people have is that they believe that every time they post something on their Fan Page that comment is then broadcast to all of their Fans, in addition to having that comment posted on the Walls of all their fans. This simply isn’t the case at all. If you are on Facebook and have become a Fan of others’ pages, how often do you get notified of their updates? Of course you are notified of some updates, but not every single business page that you are a Fan of. However, at the point somebody does Like your Fan Page a notice is posted to their profile, and any of their friends who happen to see it may possibly be intrigued enough to want to see what their friend is ‘endorsing’.

So how many fans do you actually need? There is no magic number really. The only real target point that you need to get to quickly is 25 Fans. This is because this is the number of Fans you need to be able to get a vanity name and URL (e.g. www.facebook.com/your-business-name, which will make it easier for people to remember. So you may be best served in simply getting any fans, not necessarily targeted fans until you reach this number. After that you should really only focus on those highly targeted fans that we discussed.

Once you have attracted Fans to your Fan Page you need to take this opportunity to engage them to ensure you that you can continue to build your brand awareness with them and to keep them informed of your products and services. Don’t take this to mean that you should bombard them with special offers and product details. Instead you need to be more subtle by stimulating conversation by using polls, competitions and perhaps video. Periodically you may want to add a time-stamped coupon to encourage a sale, but this should be the exception rather than the rule.

Another overlooked use of Facebook Fan Pages is the ability this gives business owners to encourage feedback. Many business owners are afraid to this because they worry that any negative feedback is going to discourage prospective buyers. The reality is that disgruntled customers are going to voice their displeasure whether you like it or not. So encouraging them to do it on Facebook means that you will be aware of what is being said and can turn it into a positive by acknowledging that you have heard the concern and plan on addressing it in some way. Prospective customers will be impressed that you are a company that takes customer service seriously and act upon customer concerns in order to improve your business and customer satisfaction rates.

Fort Myers Social Media Marketing

If you are looking to ramp up your Fort Myers Social Media Marketing efforts and would like to know more about Facebook Fan Pages and how they can benefit your business visit www.fanpagesbydesign.com and sign up to receive their free daily video tutorials sent to you by email.